Bye-bye, Budweiser. The iconic American beer that’s now part of a multinational megabrewer based in Belgium and Brazil has decided to change its name to “America” as part of its summer advertising campaign.
The company, which is sponsoring Team USA in the Summer Olympics, is clearly looking to capitalize on a patriotic surge during a presidential election year — or what it refers to, Trump-style, as the “Most Patriotic Summer Ever.”
From May 23 through November, the beer’s traditional packaging will be replaced, with cans and bottles branded “America” instead of “Budweiser,” and bearing phrases like “E Pluribus Unum” instead of marketing phrases like “King of Beers.” Because what’s more American than marketing based on good old American patriotism?
We have some other questions about the announcement, though: Can you get drunk on America? Do you hate America if you can’t stand Budweiser? How does America Ferrera feel about this?
As you might expect, the Bud-bashing flowed free and easy in response to the announcement. Check out some of the funniest tweets below.
Donald Trump will make Budweiser great again?— Betty F*ckin' White (@BettyFckinWhite) May 10, 2016
Honestly, these new Budweiser cans should probably be our new currency. pic.twitter.com/B9c0kf1E9q— Matt Kiebus (@mjkiebus) May 10, 2016
You can now officially say that you hate America, and that America tastes like piss. https://t.co/sluLT2G4IF— Gary Whitta (@garywhitta) May 10, 2016
Why doesn't Budweiser just call itself 'Merica and get it over with? https://t.co/crrTXpWO7w— El Oh Well (@Slow_News_Day) May 10, 2016
Who wouldn't want to drink a beer named "America" even it is made by a Belgian and Brazilian controlled company.$BUD https://t.co/Jxs4kXtUg4— David Faber (@davidfaber) May 10, 2016
I'm guessing "Xenophobia" didn't have the same thirst-quenching brand awareness as "America" https://t.co/paIK75ysLL— Justin Ellis (@JustinNXT) May 10, 2016
If Budweiser is now “America,” seems only fair to relabel Bud Light Lime as “Tampa."— Sam Baker (@sam_baker) May 10, 2016
Budweiser is rebranding itself as simply "America" this summer because "Fermented Garbage Water" wraps too far around the can.— Elizabeth Hackett (@LizHackett) May 10, 2016
anheuser busch: we are gonna change budweiser's name to america and make corona pay for it— FRO VO (@fro_vo) May 10, 2016
To be more accurate, Budweiser should put "Belgian Multinational Corporation" on its cans until November.— Ryan Teague Beckwith (@ryanbeckwith) May 10, 2016
Budweiser names Carly Fiorina as its running mate.— Database Error (@NickBaumann) May 10, 2016